Streetwear dominates the fashion kingdom and for obvious reasons. You must have noticed just how calmly cool and influential these casual styles have become, marrying urban culture with high fashion. It is without a doubt one could say streetwear is much more than a trend; it’s a movement that’s remodeling fashion in 2024.
But with so many brands out there, it’s genuinely overwhelming to know which ones are making waves. That’s why we’ve put together this comprehensive guide on the top 10 streetwear brands you need to know in 2024. Whether you’re a seasoned streetwear connoisseur or just starting out, this list will introduce you to some of the most innovative and influential labels shaping the scene right now.
We will go through all those unique brand styles and their contributions to culture, and the reasons each of them deserves a place in your wardrobe. By the end, you’ll have a pretty good idea of who the best street wear brands are that rule 2024 and set trends in the future of fashion.
The Legacy of Supreme
Supreme truly represents the roots of streetwear, founded in 1994 by James Jebbia. A small skate shop in downtown Manhattan has turned into a billion-dollar company. The influence of Supreme seems to transcend its skating roots and reach the farthest corners of pop culture—from fashion and art to music and sports.
Collaborations and Influence on Streetwear
Supreme has elevated collaboration to an art. From Nike and The North Face to Louis Vuitton and Levi’s, the brand has worked with nearly everyone. Each collaboration is conceived as an event—products often sell out in minutes, which fuels a secondary resale market that in turn fuels demand. In doing so, these collaborations keep Supreme at the forefront of innovation, marrying high fashion and street sensibilities in both accessible and aspirational ways.
Supreme's Influence on Youth Culture
Supreme creates a feeling of exclusivity through “drops,” or limited releases, which captivate the attention and interest of young people. For many individuals, wearing Supreme is not just about wearing a brand; it is a way of expressing oneself and is perceived as belonging to a global streetwear culture.
Virgil Abloh's Legacy and Concept
Founded by Virgil Abloh in 2012, Off-White redefined the notion of streetwear. A background in architecture and close associations with the music industry—particularly when working with Kanye West—allowed Abloh to bring a unique perspective to the fashion world. It blended streetwear with high-fashion sophistication, with Off-White emerging as one of the hottest labels of the 2010s and 2020s.
Off-White Aesthetic Signature
Due to its specific visual language—quotation marks, diagonal stripes, and industrial belts—Off-White is easy to recognize. The use of such design elements makes Off-White avant-garde; it combines the casualness of the streetwear background with deconstructed intellectual aesthetics.
The Role of Off-White in High-Fashion Crossover
Off-White was among the first to connect streetwear and high fashion. When Virgil Abloh was appointed artistic director of Louis Vuitton Menswear in 2018, the deal was sealed on closing that gap. His view sealed the deal on streetwear not being just a flash in the pan but a cornerstone of modern fashion.
BAPE's Rise in the 2000s
A Bathing Ape, founded by Japanese designer Nigo back in ’93, began to develop international popularity around the early 2000s. Flashy, eye-catching designs for the brand often consist of bold camouflage prints and cartoonish motifs that quickly caught on with several global celebrities and tastemakers.
Iconic BAPE Camo and Shark Hoodies
The BAPE Shark Hoodies and Camo Patterns are iconic symbols within the world of streetwear. Many of these items are limited in supply, and BAPE is usually synonymous with exclusivity, creating a cult-like following. Collectors and fashion enthusiasts alike fawn over BAPE items; several pieces resell for hundreds or thousands of dollars.
BAPE's Global Influence
BAPE moved from a brand deeply rooted in Japan to one that exploded onto the international stage with flagship stores in New York, Los Angeles, London, and Hong Kong. BAPE’s influence on streetwear undeniably opened the doorways to the proliferation of Japanese street fashion worldwide.
How Stüssy Defined California Streetwear
Few brands boast the heritage that Stüssy has. Founded in California by Shawn Stussy in 1980, the brand finds its roots in California’s surf culture. What started as a couple of surfboards and some graphic tees grew into a worldwide streetwear empire that played a huge role in shaping streetwear during the ’90s and well into the future.
Stüssy's Role in the Evolution of Skate and Surf Culture
The Stüssy design reflects that laid-back, effortlessly cool Californian approach to skate and surf culture. One of the very first brands to merge surf, skate, and punk influences, Stüssy helped define the casual rebelliousness now embraced by streetwear.
Stüssy's Collaborations with Major Brands
In the last few years, Stüssy has managed to collaborate with a diverse list of high-profile brands, from Nike to Comme des Garçons and Dior. This proves its ability to remain relevant within the ever-changing world of fashion. These collaborations have consecrated Stüssy’s status as one of the original—and still very influential—streetwear brands.
Jerry Lorenzo's Approach to Streetwear
Jerry Lorenzo, the founder of Fear of God, has been doing his own thing regarding streetwear. Founded in 2013, Fear of God combines luxury fabrics with a minimalist aesthetic, making this streetwear brand feel high-end yet approachable. Lorenzo’s background in sports and music heavily influenced the brand’s famous, athletic-inspired designs that have made it popular among celebrities and athletes alike.
Fear of God: The Minimalist and Luxury Streetwear Vibe
Fear of God is known for its subtle colorways, oversized cuts, and lavish materials. It’s streetwear with a luxury twist, whether for the stylish and comfortable man or woman who does not want to give up taste. Its signature layering aesthetic has become one of those surefire styles championed by influencers and fashion insiders alike.
Fear of God Essentials: Accessible yet Fashionable
Lorenzo designed a line called Fear of God Essentials for a broader audience. This sub-label offers more accessible pieces while still holding the heart of the brand, allowing customers who appreciate the big picture but cannot afford the higher-end mainline collection a chance to wear Fear of God.
The London-Based Skate Brand
Palace Skateboards is one of the more recent players in the streetwear game but has been monumental. Founded by Levent Tanju in 2009, Palace has become the U.K.’s answer to the dominance of American streetwear brands. Boasting a unique fusion of skate culture, British humor, and retro influences, Palace has managed to carve out its own definitive space within the streetwear scene.
The Specific Melding of Humor and Style from Palace
What sets Palace apart is its peculiar sense of irony—there’s an underlying humor in all their marketing campaigns and collaborations, from Adidas to Ralph Lauren to Reebok. It’s a fun, light-hearted brand matched with a serious style that keeps customers coming back for more.
Skateboarding Roots and Collaborations of Palace
Despite its ever-growing influence within the fashion world, Palace remains a brand true to its roots in skate culture. Commonly, Palace releases collaboration after collaboration with core skate companies to maintain authenticity while attempting to leap into other, more mainstream markets.
Ronnie Fieg's Vision for Kith
Kith isn’t just streetwear; it is a lifestyle brand. Ronnie Fieg founded Kith in 2011. A small sneaker shop has grown into an internationally recognized brand name, partly because Fieg knows just how to marry streetwear sensibilities with high-fashion finesse. Clean designs, attention to minute details, and high-profile collaborations have put Kith on the radar.
Kith: The Rise of a Global Lifestyle Brand
ith is one of the most respected names in streetwear today, simply by balancing the company’s in-house apparel line with curated collaborations. Part retail space, part experiential environment, the stores are fitted out in their signature design—one that delivers a shopping experience that brings fashion fans from across the globe.
Kith has become synonymous with high-profile collaborations, such as Nike, Adidas, and even Coca-Cola. These usually create a high level of hype, sell out in minutes, and add to the growth of Kith’s reputation globally as a leader within streetwear.
Heron Preston's Bold Graphics and Eclectic Designs
Heron Preston, formerly of the Been Trill collective, has become one of the more innovative streetwear designers in recent years. His self-named label has stood for daringly bold, graphic-heavy designs and the use of utilitarian aesthetics since its founding in 2017.
Sustainability and Innovation in Streetwear
Not only does Preston concern himself with aesthetics, but he is also very passionate about sustainability; often using recycled materials and ethical practices in the production process, he is a leading force in the eco-conscious fashion of the streetwear space.
Preston's Influence on the New Generation of Designers
Heron Preston has never apologized for his gutsy, often experimental designs, which have thrust him to the front lines in the new generation of streetwear designers. His influence is also beginning to extend past fashion and well into advocacy for sustainability and social responsibility within the industry.
The Rise of Nike as a Streetwear Powerhouse
But while essentially an apparel sportswear giant, during the last ten years, Nike has positioned itself deep within street culture. Various collaborations with designers from the streetwear world, like Virgil Abloh of Off-White and Travis Scott, have ushered Nike into a new generation of streetwear consumers.
Nike's Iconic Collaboration with Streetwear Giants
The Nike collaborations, above all with Off-White, have created some of the most popular sneakers in the world. First shown in 2017, the Off-White x Nike “The Ten” collection went on to be a cultural phenomenon that is still a guiding influence on sneaker design today.
How Nike Merges Sportswear with Street Style
Nike arguably leads in balancing performance-focused gear with street-ready aesthetics, thus making the brand favored by both athletes and fashion-forward consumers. Its Air Force 1, Air Jordan, and Dunk models have finally found a place in streetwear fashion and are very often combined with high-end clothes and accessories.
Travis Scott's Place in Shaping Modern Streetwear
Travis Scott is one of the most influential streetwear figures today. His brand, Cactus Jack, embodies his style: a mix of streetwear and grunge, tipping its hat to high fashion.
Cactus Jack's Signature Style and Collaborations
Various collaborations with Nike, McDonald’s, Jordan, among others, by Cactus Jack have created Scott as a multi-disciplinary cultural icon. The sneaker releases he has done with Nike have been extremely successful, with some of them fetching astronomical numbers on resale.
Impact of Travis Scott on Music and Fashion
His impact goes beyond fashion, too, since his music and personal brand have offered a new blueprint for those artists who want to make inroads into the fashion world. With Cactus Jack, Scott combines music, fashion, and pop culture, making it one of the strongest streetwear brands in the game.
Streetwear in 2024: How Has It Evolved?
It’s moved a long way from its humble beginnings on the streets of New York and LA to a movement that influences every aspect of fashion in 2024—from runway shows to fast fashion retailers. The lines between streetwear and high fashion have definitely become blurry, as luxury houses adopt streetwear aesthetics, while street brands like Supreme and Off-White are considered staples of high-fashion boutiques.
Sustainability, diversity, and inclusivity also increasingly fall at the center of streetwear in 2024, with consumers demanding eco-conscious brands that reflect the world’s varied cultures and subcultures. The changes in streetwear will continue to influence how we think about fashion, culture, and community in the years to come.
The top 10 streetwear brands of 2024 have become driving forces within the fashion industry—a perfect blend of culture, style, and innovation. This has, in turn, catapulted upstart names like Heron Preston and Travis Scott’s Cactus Jack to the same status as their more established icons, Supreme and Off-White. These brands are rewriting not just the definition of streetwear but, in the process, influencing the wider fashion world. Whether you are an avid fan or new, these are the labels to track if you want to stay one step ahead in this ever-changing world of street fashion.
