Let’s be honest—most musicians show up to fashion week looking like they raided a costume shop five minutes before showtime. No Guitarricadelafuente. This 28-year-old Spanish singer-songwriter has been quietly building a fashion resume that would make most influencers weep into their mood boards.
Born Álvaro Lafuente Calvo in 1997, the Barcelona-based artist who blends indie folk, rumba, and flamenco has become an unexpected style icon. From Milan to Paris, he’s not just attending shows—he’s becoming the show. Here are six moments that prove Guitarricadelafuente isn’t just making waves in music; he’s rewriting the rules of what a modern rockstar looks like.
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Who Is Guitarricadelafuente?
Before we dive into the fashion moments, let’s talk about why luxury houses are obsessed with this guy.
Guitarricadelafuente started his journey in 2017, sharing cover versions on Instagram. He wasn’t chasing fame—he was just a kid with a guitar and a PlayStation microphone. But something about his raw, authentic vibe resonated. His music pulls from Spanish folk traditions while feeling thoroughly contemporary. It’s old soul meets new world, and fashion houses eat that up.
He’s collaborated with global pop star Troye Sivan, bridging the gap between indie Spanish music and international pop culture. That kind of crossover appeal? That’s precisely what Fendi, Dior, and Loewe want sitting in their front rows.
Fendi Arrivals: The Milan Power Move (September 2025)
Milan, Italy – September 24, 2025
When Guitarricadelafuente rolled up to the Fendi Spring/Summer 2026 show during Milan Fashion Week, he didn’t just arrive—he announced himself.
There’s something magnetic about the way he wears luxury fashion. It’s never try-hard, never costume-y. While stylists clearly dressed other celebrities with a mood board and a sense of panic, Guitarricadelafuente looked like he actually chose his outfit because he liked it. Revolutionary concept, right?
Fendi’s creative vision under Silvia Venturini Fendi requires a specific kind of guest—someone who gets that fashion is both art and attitude. Guitarricadelafuente understood the assignment without needing to read the notes.
Dior Homme: Parisian Perfection (June 2025)
Paris, France – June 27, 2025
Paris Fashion Week. Dior Homme. Spring/Summer 2026. If that doesn’t scream “you’ve made it,” nothing does.
This wasn’t just about sitting front row at one of fashion’s most prestigious shows. It was about Dior recognizing what the rest of us already knew: Guitarricadelafuente has that indefinable quality that makes people pay attention.
Dior Homme doesn’t invite just anyone to their shows. They invite cultural architects, people who shape conversations without shouting. That’s Guitarricadelafuente’s entire vibe—confident without being loud, stylish without being flashy. It’s the kind of presence that makes fashion editors lean forward in their seats.
Fendi Boutique Opening: Double Down on Excellence (September 2025)
Milan, Italy – September 24, 2025
Same day, same city, different kind of exclusive.
After the Fendi runway show, most guests would head to their hotels to rest and unwind. Not Guitarricadelafuente. He attended the brand’s boutique opening—a smaller, more intimate affair reserved for actual friends of the house, rather than just celebrities seeking Instagram content.
This is where you see which luxury brands really value. Boutique openings are family affairs. When Fendi invites you to both their show and their exclusive retail celebration on the same day, they’re not networking—they’re investing in a relationship.
Fendi Fall/Winter 2024: Where It All Started Making Sense (January 2024)
Milan, Italy – January 13, 2024
Rewind to January 2024. This was one of the early moments where fashion insiders started group-texting each other: “Who is this guy?”
The Fendi Fall/Winter 2024/2025 show marked a turning point. Guitarricadelafuente wasn’t just dipping his toes into fashion waters—he dove in fully clothed and looked like he’d been swimming there his whole life.
There’s a crucial difference between wearing designer clothes and understanding the design philosophy behind them. Most celebrities can do the former. Guitarricadelafuente does both. And that’s why Fendi kept calling him back.
Loewe Menswear: The Paris Breakthrough (January 2023)
Paris, France – January 21, 2023
Before the Dior invitations and Fendi partnerships, there was Loewe. This was the spark.
Attending a Loewe show under Jonathan Anderson’s creative direction isn’t casual. Anderson’s vision requires guests who appreciate craft, who understand the tension between avant-garde artistry and wearability. The front row at a Loewe show isn’t about clout—it’s about taste.
Guitarricadelafuente proved he had it. His presence at this show didn’t go unnoticed by other fashion houses. This is where the dominoes began to fall.
Loewe Spring 2024: The Historic Venue Moment (June 2023)
Paris, France – June 24, 2023
The Loewe Spring 2024 Menswear Collection at the Gendarmerie Nationale-Garde Républicaine. Let’s talk about what that means.
This isn’t just any venue. This is where French history and high fashion collide in one of Paris’s most iconic settings. The fact that Guitarricadelafuente was invited to this specific show, to this particular location, says everything about how seriously fashion was taking him.
He wasn’t the loudest person there. He wasn’t doing the most. But everyone remembered he was there. That’s power.
Why Fashion Houses Can't Get Enough
Here’s what makes Guitarricadelafuente different from the endless parade of celebrities who get dressed up for fashion week:
Authenticity. His approach to self-expression, particularly evident in his album “Spanish Leather,” shows someone genuinely comfortable in his own skin. Fashion brands can smell fake from a mile away. He’s the real deal.
Cultural Cachet. He brings something luxury brands desperately want: credibility with younger, culturally savvy audiences who can spot a paid partnership from a mile away.
Aesthetic Understanding. He doesn’t just show up and pose. He gets it. The cut, the silhouette, the mood—he understands fashion as a language, not just a costume.
International Appeal. Collaborating with artists like Troye Sivan proves he’s not just a Spanish musician—he’s a global creative force. That translates to global brand value.
The Verdict
Six moments. Three powerhouse fashion houses. Two fashion capitals. One undeniable truth: Guitarricadelafuente isn’t following trends—he’s quietly becoming one.
In an industry that usually mistakes volume for influence, he’s proof that authentic style doesn’t need to shout. It just needs to show up and be genuinely, unapologetically itself.
From Loewe’s artistic experimentation to Dior’s classic elegance to Fendi’s Italian glamour, luxury fashion has spoken. And what they’re saying is clear: Guitarricadelafuente is no longer a guest. He’s part of the conversation.
The question isn’t whether we’ll see more of him at fashion week. The question is: Which house will get him next? And what will he wear when he gets there?
Because if these six moments have taught us anything, it’s that whatever Guitarricadelafuente shows up in, it’s going to make us stop scrolling and pay attention.
And in 2025, that’s the rarest currency of all.
